Free the Beer is a business initiative the Conservative Party of Canada is promoting nationally. Rona Ambrose Conservative Party leader describes it best in an August 2016 Chatelaine article: (http://www.chatelaine.com/Ö/polÖ/rona-ambrose-free-the-beer/)
We are trying to change the laws so that we can get more Canadian products to market, more Saskatchewan products to market. Pictured below is Corey Geddes one of the owners of Yorkton's Back Forty Craft brewery and myself, we got together recently to discuss how these trade laws were impacting him and what needs to change. Really informative meeting, thank you Corey. #Freethebeer;#BackfortyBreweryYorkton;#MPJohnBarlow